Test, Enable, and Pause a Campaign

Keep a new or imported campaign Off until its sender, messages, schedule, audience, and reply behavior have all been reviewed.

Prepare the Test

1. Select a TCR-approved Wave sending number.
2. Keep the campaign Off.
3. Add one test contact with a phone number you own or are authorized to use.
4. Confirm that the test contact has every field used in the messages, such as a first name.
5. Review the campaign's broadcast hours and time zone.

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Test Every Message

Use Fast Forward to test each message without waiting for its full delay. During the test:

• Confirm names and other personalization fields render correctly.
• Check spelling, punctuation, links, and message formatting.
• Confirm the sender is the approved number you selected.
• Review the contact Timeline for the expected activity.
• Test an ordinary reply.
• Test the STOP experience.
• Remove the test contact when the test is complete.

Do not Fast Forward a message from a number that is still waiting for TCR approval.

Enable the Campaign

Before switching the campaign On, confirm:

• The correct approved sending number is selected.
• Every message and delay has been reviewed.
• Delivery times fall within your intended broadcast hours.
• Personalization worked in the live test.
• Reply and STOP behavior worked as expected.
• Only eligible contacts who agreed to receive messages will be added.

Switch the campaign On only after every check is complete. Add contacts according to your approved process; adding a contact starts that contact's campaign timing.

Pause Before Making Changes

If you need to adjust the campaign, switch it Off first. Then:

1. Review which contacts are currently associated with the campaign.
2. Make the message, delay, sender, or reply-setting change.
3. Repeat the relevant test.
4. Confirm the enable checklist again before switching the campaign back on.

Pausing is a safety control, not a substitute for checking the status of individual contacts. If you are unsure how a change will affect contacts already in a campaign, leave it Off and contact Phound Support before continuing.

For a complete example, see Mary Kay 2+2+2 Follow-Up.