What Is Phound Wave?
Phound Wave is a broadcast messaging tool built into the Phound platform. It turns your existing Phound number into a predictable, compliant SMS marketing channel, so you can send text messages to hundreds or thousands of contacts at once without losing the personal feel of a one-to-one conversation.
If you are already on a paid Phound plan, Wave extends the number you already use for day-to-day calls and texts into a full campaign system. You do not need another platform, another number, or another contact list.
What You Can Do with Wave
Wave covers the full lifecycle of SMS outreach:
- One-time Blasts — Send announcements, reminders, or quick check-ins to a group in a single click.
- Automated Campaigns — Build multi-step drip sequences for onboarding, follow-up, review requests, and offers.
- Personalization at scale — Use tags, custom fields, and templates so every message feels like it was written for the individual recipient.
- Compliant sending — Built-in support for The Campaign Registry (TCR) so your messages are approved for US carrier delivery.
- Centralized resources — Manage tags, custom fields, templates, and media assets in one place for a clean, reusable workflow.
Tip: Wave uses the same Phound number you already call and text from. Replies come back as normal conversations in your Phound inbox, so your recipients never feel like they are texting a shortcode.
Who Wave Is For
Wave is designed for teams and businesses that want consistent, scalable SMS outreach without bolting on another tool:
- Local and service businesses — Appointment reminders, follow-ups, review requests, promotions.
- Agencies — Managing SMS for multiple clients with a consistent workflow.
- Marketing teams — Product launches, drip campaigns, event countdowns.
- Operations and HR — Staff notifications, policy updates, internal announcements.
- Customer success teams — Onboarding sequences, renewals, win-back campaigns.
How Wave Fits into Phound
Wave is part of the broader Phound platform. That means:
- Every message is sent from your Phound number, not a generic shortcode.
- Replies show up in your regular Phound inbox and can be handled like any other conversation.
- You can target recipients by persona, so a business persona can run campaigns without touching your personal line.
- Wave respects your contact directory, tags, and custom fields across the platform.
Pricing
Phound Wave is available to customers on Pro ($9.99/user/month annual) and Business ($18/user/month annual) plans. There is an additional Wave subscription of $29.99/month for access to broadcast messaging and campaign features.
See Subscription Plans Overview for the full comparison.
Warning: Phound Wave is not available on the Basic (free) plan. You will need to be on Pro or Business and add the Wave subscription before you can register for carrier approval and start sending broadcasts.
What You Will Learn in This Section
This Phound Wave guide walks you through the entire setup, from a brand new account to a working campaign system:
- Opening and Logging In — How to access Wave from the desktop app or your browser.
- Carrier Registration and TCR — Understand TCR approval and how US Message Packs work.
- Contacts and Collections — Structure your audience for targeted messaging.
- Tags, Custom Fields, and Templates — Personalize messages at scale.
- Sending Your First Blast — Run a one-time broadcast.
- Building Automated Campaigns — Create drip sequences and automations.
- Growing Your Business with Wave — Tie it all together and scale.
Still need help?
If you couldn't find what you were looking for, our support team is ready to assist. Contact Phound Support and we'll get back to you as soon as possible.