Phound Glossary
A quick reference for the terms you'll see across Phound, Phound Wave, and the porting process. New to Phound? This page is a good place to start.
Phound Core
Persona
A Persona is a communication identity inside Phound with its own profile and calling behavior. See What Are Personas?.
Magnum AI
Phound's conversation-intelligence layer. Magnum AI can create supported call and meeting intelligence, and the Magnum AI MCP can make eligible meeting intelligence available to an authenticated AI tool.
Learn how its call, meeting, and external-AI features fit together in What Is Magnum AI?.
Verified ID
Government-backed identity verification built into Phound. Verified ID lets you authenticate your identity so contacts can see you're a real, verified person.
Meetings
Phound's built-in video and audio conferencing. Capacity and feature availability can depend on the account and plan.
Flows
Phound's IVR (interactive voice response) and auto-attendant feature. Flows let you build visual call routing, menus, messages, schedules, transfers, and failure paths. Availability can depend on the account. See What Are Phound Flows? and the Flow Templates library.
Shared Numbers
A team calling feature that lets authorized members work with an assigned number. Availability and permissions depend on the account and Team settings.
vCon
A standardized format for capturing conversation metadata. Phound uses vCons to sync call and meeting data with CRMs and enterprise tools.
Ring Boost
Phound's offering for memorable or patterned phone numbers. Review the current number-selection and checkout screens for availability and cost.
Phound Wave
Phound Wave
Phound's group messaging and campaign workspace. Wave organizes contacts, sends one-time Blasts, and runs scheduled Campaigns from a Phound persona and number. See What Is Phound Wave?.
Blast
A one-time broadcast message you send to a group of contacts. See Sending Your First Blast.
Campaign
A scheduled Wave automation. Wave offers Anniversary, Drip, Countdown, Calendar, and Repeating Campaign types. See Choose a Wave Campaign Type.
Contact
A single person in your Wave audience. Contacts have a phone number and optional fields like name, email, tags, and custom fields.
Collection
A reusable group of contacts defined by selected tags and AND or OR matching. See Contacts, Collections, and Dynamic Audiences.
Tag
A short label you apply to contacts for flexible grouping (for example, vip, lead, customer). See Tags, Custom Fields, and Templates.
Custom Field
A named piece of structured data attached to every contact, like customer_since (date) or preferred_service (text). Custom fields power message personalization.
Template
A reusable message draft that can include supported Wave personalization fields.
Merge Variable
A placeholder that Wave replaces with contact or sender data at send time, such as {{firstName}} or a custom field ID shown in Resources.
Message Usage
The number of messages used compared with the active persona's allowance. Wave displays current usage and the renewal date near the persona name in the sidebar.
SMS Segment
The billing unit for SMS. A standard SMS up to 160 characters is one segment. Longer texts and MMS (messages with media) count as multiple segments per recipient.
10DLC (10-Digit Long Code)
The standard local phone number type businesses use to send application-to-person (A2P) text messages. Sending business SMS over a 10DLC number requires TCR registration. See TCR & 10DLC Explained.
TCR (The Campaign Registry)
The industry-wide registry used by US wireless carriers to verify business SMS senders. Every Phound Business and Phound Wave sender must register with TCR before texting US numbers. See TCR & 10DLC Explained for the concepts, and Carrier Registration and TCR for the Wave registration steps.
Brand ID / Campaign ID
Identifiers TCR issues after it approves your business and your campaign use case. They tell carriers your messages are legitimate.
Opt-in / Opt-out
Opt-in is the recipient's consent to receive your messages. Opt-out is when they revoke that consent, typically by replying "STOP" or similar. Wave processes standard opt-out keywords automatically.
Porting
Porting
Transferring a phone number from one carrier to another, for example, from AT&T to Phound. Porting to Phound is free from Phound's side. See How to Port Your Number.
Transfer PIN / Number Transfer PIN / Port-Out PIN
A short-lived code you generate at your current carrier that authorizes the port. Different carriers call it different names and have different validity windows (AT&T = 4 days, Verizon/T-Mobile = 7 days, etc.).
Letter of Authorization (LOA)
A signed document from the account holder authorizing the port. Required for ports from VoIP providers (Twilio, OpenPhone, Grasshopper), not usually needed for wireless carriers.
Customer Service Record (CSR)
The account record your current carrier has on file, name, address, account number, authorized users. Used to validate the port. Mismatches (different name or address than what the carrier has) are the most common rejection reason.
Number Lock / Port Freeze / Port Out Protection
A security feature many carriers offer that blocks port-out requests. You must disable it before you can port your number out. Each carrier has a different name and toggle location.
Rate Center
The geographic area a phone number is associated with, based on its area code and exchange. Some ports can only go to carriers that operate in the same rate center.
Wireless Port vs. Wireline Port
A wireless port is between two mobile carriers (usually completes in hours to a few days). A wireline port is from a landline or VoIP provider (typically 3-15 business days). Google Voice, Twilio, and most VoIP providers are classified as wireline.
Plan Terms
Basic
A Phound plan name that may appear in the subscription screen. Review the current plan details for included features and limits.
Pro
A Phound plan name that may appear in the subscription screen. Review the current plan details for pricing, limits, and included features.
Business
A Phound plan name that may appear in the subscription screen. Confirm Teams, Flows, shared-number, AI, and integration availability in the current plan details.
Phound Wave (add-on)
The broadcast-messaging product for contacts, collections, Blasts, campaigns, and carrier registration. Review the current account and checkout screens for eligibility and cost.
Still need help?
If you couldn't find what you were looking for, our support team is ready to assist. Contact Phound Support and we'll get back to you as soon as possible.