Wave currently offers five campaign types. Choose the type whose timing matches the job you need the campaign to perform.
| Campaign type | How its timing works | Good starting use |
|---|---|---|
| Anniversary | Sends one message each year using a selected anniversary field, such as Birthday. | Birthday or customer anniversary greeting |
| Drip | Sends multiple messages based on a day delay and time after the contact joins. | Onboarding or post-purchase follow-up |
| Countdown | Sends messages a set number of days before the campaign end date and time. | Event reminders or a launch countdown |
| Calendar | Sends messages on specific dates and times. | A planned series with fixed dates |
| Repeating | Sends the same message on a repeating schedule. | Recurring reminders |
Create the Campaign Shell
- Open Campaigns.
- Select New Campaign.
- Enter a clear campaign name.
- Select the approved sender.
- Choose the campaign type.
- Complete the extra timing field shown for that type.
- Select Create.
The new campaign still needs at least one message and an audience before it can run. The Add contacts control can remain unavailable until a message has been created.
Manage an Existing Campaign
From the Campaigns list you can:
- enable or disable the campaign
- edit its settings
- duplicate it
- delete it
Inside the campaign, use Fast Forward for testing when Wave makes it available. Keep a new campaign disabled until the sender, messages, timing, audience, and reply behavior have been reviewed.
For the most common multi-message workflow, continue with Build a Drip Campaign.