Choose SMS or Phound Delivery

Wave normally sends Blasts and Campaigns as standard SMS or MMS. The Prefer Phound for Phound contacts setting lets Wave deliver inside the Phound app when the contact can receive it there.

Click or tap to enlarge

This is a persona-level delivery preference. It does not change a campaign's audience, message schedule, or consent requirements.

Choose the Intended Behavior

Turn the setting on when in-app delivery is part of the approved communication experience. Leave it off when the workflow should consistently use the contact's mobile number through SMS or MMS.

Review the Setting

1. Open Settings.
2. Select Delivery.
3. Review Prefer Phound for Phound contacts.
4. Turn it on when you want Wave to prefer in-app Phound delivery for eligible contacts.

When enabled, Wave describes these behaviors:

• no carrier fees or SMS limits for the in-app delivery
• real-time delivery and read status
• encrypted transfer
• fallback to SMS when the contact is unreachable through Phound

Contacts who do not receive the message through Phound continue through the SMS or MMS path.

Before Changing It

1. Confirm the persona name at the bottom of the Wave sidebar.
2. Identify which Blasts and Campaigns use that persona.
3. Confirm that in-app delivery is appropriate for the audience.
4. Review TCR and sending requirements for messages that can fall back to SMS.

Changing this setting affects the active Wave persona, not every persona in the Phound account.

Verify the Result

Use an authorized test contact that can receive Phound messages. Send only through an approved test workflow, then confirm the delivery channel and expected fallback behavior. If SMS delivery is involved, also review the sender number, registration status, message usage, and broadcast hours.

For registration requirements, see TCR and Message Packs in Wave. For timing, see Broadcast Hours and Scheduling.